Brave Blocks Google AMP Pages, DuckDuckGo Follows Suit
It seems that the gloves are off when it comes to Google’s Accelerated Mobile Pages (AMP) project. Just a few weeks after Apple announced its plan to deprecate support for AMP in its Safari browser, Brave has now followed suit by announcing a new De-AMP feature. This will allow users to bypass AMP pages hosted by Google and instead visit content hosted directly on the publisher’s website.
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Brave claims that AMP pages are harmful to both privacy and the state of the web, and that this new feature will help to minimize the opportunity for additional tracking and meddling to take place. It’s a bold move from the company, and one that is sure to ruffle a few feathers over at Google.
Not to be outdone, rival privacy software company DuckDuckGo has rushed to Twitter to reveal that its apps and extensions now offer similar functionality. However, the specifics of the implementation are not yet clear.
It’s shaping up to be an interesting battle between these two companies, and one that is sure to have a major impact on the future of the web. Stay tuned for more updates as this story develops.
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Do you use Brave or DuckDuckGo? What do you think of their decision to block AMP pages? Let us know in the comments below!
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The new De-AMP feature will instead funnel web users to content hosted directly on the publisher’s website, minimizing the opportunity for additional tracking and meddling to take place. Google has not yet responded to Brave’s announcement. Not to be outdone, rival privacy software company DuckDuckGo rushed to Twitter to reveal that its apps and extensions now offer similar functionality, but the specifics of the implementation are not yet clear. DuckDuckGo’s move could be seen as an attempt to capitalize on the growing privacy concerns surrounding Google and its data collection practices. AMP pages are designed to load faster on mobile devices, but they have come under fire for a number of reasons, including the fact that they strip away certain features and functionality from websites. Google has defended AMP in the past, arguing that it is a necessary evil in order to improve the mobile web experience for users. However, it seems clear that not everyone is convinced. What do you think about Brave’s decision to block AMP pages? Do you use DuckDuckGo or another privacy-focused browser? Let us know in the comments below!
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The new De-AMP feature will instead funnel web users to content hosted directly on the publisher’s website, minimizing the opportunity for additional tracking and meddling to take place. Google has not yet responded to Brave’s announcement.
Not to be outdone, rival privacy software company DuckDuckGo rushed to Twitter to reveal that its apps and extensions now offer similar functionality, but the specifics of the implementation are not yet clear.
DuckDuckGo’s move could be seen as an attempt to capitalize on the growing privacy concerns surrounding Google and its data collection practices.
AMP pages are designed to load faster on mobile devices, but they have come under fire for a number of reasons, including the fact that they strip away certain features and functionality from websites.
Google has defended AMP in the past, arguing that it is a necessary evil in order to improve the mobile web experience for users. However, it seems clear that not everyone is convinced.
What do you think about Brave’s decision to block AMP pages? Do you use DuckDuckGo or another privacy-focused browser? Let us know in the comments below! brave, duckduckgo, safari, amp, google, privacy, webThe new De-AMP feature will instead funnel web users to content hosted directly on the publisher’s website, minimizing the opportunity for additional tracking and meddling to take place. Google has not yet responded to Brave’s announcement.
Not to be outdone, rival privacy software company DuckDuckGo rushed to Twitter to reveal that its apps and extensions now offer similar functionality, but the specifics of the implementation are not yet clear.
DuckDuckGo’s move could be seen as an attempt to capitalize on the growing privacy concerns surrounding Google and its data collection practices.
AMP pages are designed to load faster on mobile devices, but they have come under fire for a number of reasons, including the fact that they strip away certain features and functionality from websites.
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